Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut—and according to the brand, things are going to “get nutty.” Through a 15-second teaser, Planters revealed this morning that Alex Rodriguez will make an appearance in the brand’s Big Game spot, airing during Super Bowl LIII on Feb. 3.
In the teaser, A-Rod and Mr. Peanut are lounging around on the couch, bonding. Mr. Peanut tosses several peanuts in A-Rod’s direction for him to catch in his mouth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in