A-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser

The 30-second spot will air during the second quarter

Mr. Peanut will have a celebrity friend starring alongside him in his very first Super Bowl ad. Planters

Mr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut—and according to the brand, things are going to “get nutty.” Through a 15-second teaser, Planters revealed this morning that Alex Rodriguez will make an appearance in the brand’s Big Game spot, airing during Super Bowl LIII on Feb. 3.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.