We’ve all had to satisfy that late-night fast food craving—even Kim Kardashian and Kanye West.
The superstar couple documented their trip to a KFC in Paris early Thursday morning, and KFC France responded swiftly to turn the visit into a branded moment. After Kim posted an Instagram slideshow with a video of her and her husband ordering from a touchscreen kiosk at the brand’s Strasbourg St-Denis location, KFC worked with agency Sid Lee Paris to pay homage to the couple’s visit with a tweet.
Tagging both of them in a tweet Thursday, the brand posted a photo of a fried chicken bucket with the lyric “Me and my girl split the buffet at KFC,” from West’s song Touch the Sky off his 2005 album Late Registration. Kardashian West then quote-tweeted the brand (with some fried chicken and fire emojis), which has boosted the post to more than 1,500 retweets and 23,000 likes, and counting.
But KFC France didn’t stop there. On Thursday evening, the brand acknowledged fans flocking to the location by erecting a commemorative plaque to honor the couple’s visit. The plaque reads “Kim Kardashian and Kanye West ordered at this kiosk 19.2.20.”
“Everything that’s happened in the last 24 hours shows just how deeply rooted KFC is in pop culture,” said Céline Mornet-Landa, co-creative director at Sid Lee Paris. “We do want to make it clear that no deal has been made with Kim Kardashian. They came by choice to KFC in Strasbourg St-Denis, to our great surprise and delight, and to the surprise of the employees.”
“We took the opportunity to thank them for their visit by creating a bucket in their honor, and by fixing a commemorative plaque on the kiosk as quickly as we could,” added Clément Mornet-Landa, co-creative director at Sid Lee Paris. “We were delighted and just as pleasantly surprised that Kim Kardashian answered us in turn.”
KFC France has paid homage to West in the past. The brand also included Touch the Sky in the Bucket Bangers Spotify playlist created with Sid Lee Paris last year, which has 46 hip-hop songs that mention KFC.
Lately, fast food brands have found creative ways to integrate celebrities into their campaigns. In a pre-Super Bowl ad, McDonald’s highlighted the preferred orders of celebrities including Kim and Kanye, as well as Whoopi Goldberg and Magic Johnson. And Popeyes created uniforms inspired by Beyoncé’s latest Ivy Park collection, nodding to the singer’s love of the brand.
Client: KFC France
Agency: Sid Lee Paris
Chairman-Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Copywriters: Julien Sens, Max Harrington
Group Account: Héloïse Marchal
Senior Account: Camille Caucat
Account Executive: Yoann Deminiac
Head of Social Media: Alexandre Ponte
Head of Production: Thomas Laget