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Subaru treads familiar yet fertile ground in its latest advertising from Carmichael Lynch, rolling out two new national TV spots—with a third on the way—that tell family stories to launch the all-new 2017 Impreza.
The first new spot, “Moving Out,” features a little kid who’s packing up all his possessions and preparing to leave home. He seems a little young to be heading out on his own, though it turns out he’s not too young at all.
If “Moving Out” feels familiar, that’s because it hews very closely to the plot of Subaru’s classic 2010 commercial “Baby
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