Ad of the DayA Little Kid Leaves Home in Subaru’s Latest Sweet, Poignant Family SpotAnd in another new ad, a couple rewind to before an accidentBy Tim Nudd|February 17, 2017ShareBy Tim Nudd|February 17, 2017ShareSubaru treads familiar yet fertile ground in its latest advertising from Carmichael Lynch, rolling out two new national TV spots—with a third on the way—that tell family stories to launch the all-new 2017 Impreza.The first new spot, “Moving Out,” features a little kid who’s packing up all his possessions and preparing to leave home. He seems a little young to be heading out on his own, though it turns out he’s not too young at all.If “Moving Out” feels familiar, that’s because it hews very closely to the plot of Subaru’s classic 2010 commercial “Baby Driver,” which was nominated for an Emmy Award. In that earlier spot, a little girl was seen playing around in the driver’s seat of her dad’s Subaru—and it’s eventually revealed that she’s actually 16 and heading out to drive on her own for the first time.But even if we’ve been down this road before, “Moving Out” is still pretty irresistibly sweet, and subtly communicates its key message, that the Impreza is “the longest-lasting vehicle in its class.”Subaru and CL have a history of releasing more jarring safety spots at the same time as a more traditionally heartwarming ad. And it does so again today with “Rewind,” a spot in which a couple who’ve been in an accident go back in time to see if they can stop it before it happens.“Rewind” is pretty captivating, too. Subaru has always emphasized safety as a key brand attribute, and the new spot effectively pitches the Impreza’s EyeSight technology and the vehicle’s general safety bona fides compared to Toyota, Honda and Ford.A third spot, “More,” whose plot involves bringing home a puppy and bringing home a baby—how they are different yet similar—will roll out next week. All three ads were directed by Sean Meehan of Arts & Sciences.“The all-new Impreza advertising campaign focuses on the intimate experiences that unite us all,” says Alan Bethke, svp of marketing at Subaru of America. “With major gains in handling performance, crash safety and ride comfort, the 2017 Impreza offers customers a smooth and trusted ride, ready for wherever the road takes them.” CREDITS 2017 Subaru Impreza Launch TV—Spot: “Moving Out”Client: Subaru of America Senior Vice President-Marketing: Alan Bethke National Advertising Manager: Brian Cavallucci Advertising Production Specialist: Michelle ShoultesAgency: Carmichael Lynch Chief Creative Officer: Marty Senn Exec Creative Director: Randy Hughes Sr. Copywriter: Justin Prichard Sr. Art Director: Chris Carlberg Head of Production: Joe Grundhoefer Senior Content Producer: Lisa Keljik Business Manager: Vicki Oachs Account Management Team:Brad Williams, Adam Craw, Liz Jenkins Sr. Project Management: Meredith PaulProduction Company: Arts & Sciences Director: Sean Meehan Executive Producer: Mal Ward Line Producer: Sam McGarry Director of Photography: Sean MeehanEdit House: WAX Editor: Stephen Jess Producer: Evan Meeker VFX House for Rewind: Framestore LA Online Artist(s): Volt Studios/Steve Medin Telecine: Co 3 Tim Masick Audio Mix: SisterBoss/Carl White Sound Design: SisterBoss/Carl White Post Production Audio Producer: Annie Sparrows On-Line Editor: Volt Studios/Steve Medin Post Producer: Volt Studios/Amanda TibbitsTrack Title: Blue Eyed Girl Music Company/Artist: Mikal Cronin Music Supervisor: Jonathan Hecht/Venn ArtsVO talent: Justin Beere OCP Talent: Tricia Donahue: Mom Adam Edgar: Dad TK Weaver: Young son Nick Costello: Teen son—Spot: “Rewind”Client: Subaru of America Senior Vice President-Marketing: Alan Bethke National Advertising Manager: Brian Cavallucci Advertising Production Specialist: Michelle ShoultesAgency: Carmichael Lynch Chief Creative Officer: Marty Senn Exec Creative Director: Randy Hughes Sr. Copywriter: Justin Prichard Sr. Art Director: Chris Carlberg Head of Production: Joe Grundhoefer Senior Content Producer: Lisa Keljik Business Manager: Vicki Oachs Account Management Team:Brad Williams, Adam Craw, Liz Jenkins Sr. Project Management: Meredith PaulContinue ReadingPages: 1 2 Adweek Adweek