Switching from gas-powered to electric vehicles takes some getting used to. EV charging brand Wallbox is the first to admit it.
For its Super Bowl debut, the Barcelona-based company wants to show that it’s more than possible to make the switch—even for people with the biggest barriers.
In the 60-second cut of its Big Game spot, which dropped today, a real-life lightning strike survivor overcomes his (fictional) electricity-related trauma to use Wallbox’s Pulsar Plus EV charger.
Seth Thomas was struck by lightning 10 years ago when he was on a motorcycle trip with his dad—that part is true.
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