A Lightning Strike Survivor Makes Peace With Electricity in Wallbox's First Super Bowl Ad

The EV charging brand wants to show consumers it's easy to make the switch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Switching from gas-powered to electric vehicles takes some getting used to. EV charging brand Wallbox is the first to admit it.

For its Super Bowl debut, the Barcelona-based company wants to show that it’s more than possible to make the switch—even for people with the biggest barriers.

In the 60-second cut of its Big Game spot, which dropped today, a real-life lightning strike survivor overcomes his (fictional) electricity-related trauma to use Wallbox’s Pulsar Plus EV charger.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in