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Wallbox’s first TV spot will air during the most watched event of the year. The electric vehicle charging brand is working alongside The David Agency to produce the national campaign, which will also contain digital components following the Super Bowl. The 15-second spot will be featured during the second quarter of the game on NBC National.
“We are at the Super Bowl because our consumers are at the Super Bowl,” said CMO Bárbara Calixto. “Anyone considering buying an EV in the U.S.