A Hospital’s Heartbreaking Portrayal of the Cancer Journey Shows the Uplifting Power of Love

WMcCann's animation launches the rebrand of Hospital de Amor

'The Fall' tells the story of a child's rapid and terrifying plunge into the world of cancer treatment. WMcCann

The Hospital de Cancer de Barretos, an internationally renowned children’s cancer treatment center, has been renamed the “Hospital de Amor,” or “Hospital of Love” to promote the power of love as the most effective resource in fighting cancer.

@cara_02 Cara Anderson is a contributor to Adweek.