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The Hospital de Cancer de Barretos, an internationally renowned children’s cancer treatment center, has been renamed the “Hospital de Amor,” or “Hospital of Love” to promote the power of love as the most effective resource in fighting cancer.
To promote the rebranding, WMcCann Brazil created a short animated film illustrating how love is the most powerful force against cancer. The touching film shows the devastating effects of childhood cancer, from the debilitating treatments to the emotional toll on family, friends and caretakers.