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Apple is out with a new ad for the iPhone X, and it’s a blast.
In the minute-long spot, a high schooler has a field day when she realizes she can unlock anything, just by looking at it.
Designed to promote the model’s FaceID feature, which let users unlock the X just by looking at it, thanks to facial recognition, the spot starts with the phone itself. She points her face at the screen, and its padlock symbol slides open.
Before long, she’s sending rows of lockers flying open by glancing at them, and cartwheeling through hallways surrounded by a storm of paper homework and colorful manila folders.