A Couple Wake Up in the Same Room but in a New Place Each Day in Québec's Fun Tourism Campaign

Last spring, the shop rolled out a clever and inspired Québec tourism campaign that showed a blind man touring the Canadian province—the point being, Québec offers such a rich experience, for all your senses, that seeing it with your eyes is just a small part of the picture.

Now, a year later, lg2 has come up with another delightful tourism idea. The agency created a documentary called “A Room With Many Views,” in which it invited two travelers, Glennis LaRoe and Kip Geddes, to come to Québec for a very special adventure indeed: They were transported around the province in a mobile room (moved by helicopters, boats, trucks and more) and woke up in a different place each morning—from the St.