$7 Million Northern Ireland Tourism Campaign Aims to Rebuild Links with British Visitors

The multichannel drive, which will run throughout September, includes a content partnership with The Guardian

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in