Travel & Transportation

$7 Million Northern Ireland Tourism Campaign Aims to Rebuild Links with British Visitors

The multichannel drive, which will run throughout September, includes a content partnership with The Guardian

$7m Northern Ireland Tourism Campaign Aims to Rebuild Links with British Visitors — According to Northern Ireland's Economy minister Gordon Lyons, pre-pandemic tourism drove over 2.2 million visitors, 1.5 million of which came from Britain in 2019.Tourism Ireland

By Stephen Lepitak

September 7, 2021

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With imposed travel restrictions meaning there is a long-term demand from vacationers to relax without the hassle of crossing international borders, Northern Ireland has begun a $7 million (5 million pounds) tourism campaign aimed at British holidaymakers.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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