$75 Mil. Danone Media in Play

NEW YORK Groupe Danone has confirmed placing its U.S. media planning and buying account into review. The Paris-based yogurt maker spent $75 million on domestic ads last year, according to TNS Media Intelligence.

The review is the latest step in a country-by-country media appraisal the company started last year. The U.S. incumbent is WPP Group’s MediaCom. Executives at the shop could not immediately be reached for comment.

A client representative said, “This is part of a periodic review that takes place as we analyze the best options for media planning and purchasing. There’s no time line that I can disclose, nor can I disclose the names of the participating agencies. It’s a closed review. It is under way.”

Sources said the client has held conversations with Aegis Group’s Carat and Omnicom Group’s PHD about the U.S. business, but it could not be determined if either shop is actively pitching the account.

Carat and PHD executives could not be reached late Friday.

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