7 of This Week's Most Telling Marketing Stats, From Booming Flour Sales to Gen Z's Spending Habits

Plus, Snapchat's big first quarter

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Another set of days-that-feel-like-Tuesdays have passed in lockdown, and while this week either had you virtually honoring Mother Earth, anticipating the reunion of Parks and Rec’s cast, or wondering whether you really can inject yourself with disinfectant (hint: no), Adweek focused its attention on surprising data points.

These are the seven stats from the world of brands, marketing and advertising that caught our eye.

1. King Arthur’s Flour is March’s breadwinner

All of those fresh-baked loaves your friends can’t stop gushing about on Facebook are rolling in the dough for cooking brands like King Arthur Flour.



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