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Sixty-five percent of the millennials who work in advertising think their agencies are innovative, according to an IdeaPaint survey of 600 people ages 20-32. It's probably debatable whether that percentage should have the ad world shouting from the rooftops, given more than a third of respondents apparently believe their agency is doing boring work.
But all things considered, said John Stephans, IdeaPaint president, the number is a positive signal for an industry that needs all the tech savvy, new blood it can find.