6 Brands That Expertly Tap Into Humor in Their Marketing

Because who doesn’t appreciate a good laugh?

Two people in prison stripes climbing a rope into a blimp.
JailBlimp was just one of the names Mailchimp called attention to in their spot.

As the old adage says, “Laughter is the best medicine.” That’s why humor is a great ingredient to bring any marketing campaign to life. When done right, sprinkling a bit of comedy into your content makes it more engaging and shareable.

Samuel Dunsiger is a freelance writer for Adweek.