5 Ways to Connect With Consumers in the Esports World

76% of fans prefer this over linear TV viewing

Gamers compete a the Fortnite Pro Am event for esports
Esports fans are often overlooked by marketers. Getty Images

The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can brands possibly grab the attention of consumers in such a short window of time? One category is rife with marketing potential and built for these short attention span: esports.

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@Chad_DeLuca Chad De Luca is head of gaming and esports at Publicis Media Sport and Entertainment.