5 Ways to Build Greener Campaigns Using Environmental Science

Too often we still see insincere gestures from brands

a lightbulb shaped like the earth and with the earth colors
Unfortunately, many brands use Earth Day as a marketing opportunity and nothing more. RLT_Images/Getty Images

You might fondly remember Earth Days past when poetic responders covered our various screens to give us all the feels. Many of those were brands celebrating the happy glow of loving the planet we’ve taken for granted. Crayons, furniture, beer, clothing, pharma concerns, condoms—name your category, and there’s an Earth Day homage tucked away in the advertising annals of the last 50 years.

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@debkmorrison Deb Morrison is the Carolyn Chambers distinguished professor of advertising and directs the advertising program at the University of Oregon. She is also a member of our Adweek Academic Council.