Deb MorrisonProfessor of Advertising, University of OregonDeb Morrison is the Carolyn Chambers distinguished professor of advertising and directs the advertising program at the University of Oregon. Her work as a developer of creative talent spans time at the Universities of Texas and Oregon, focusing on the creative process, hybrid approaches to strategy and design and brand responsibility. She is also a member of our Adweek Academic Council. Voice Climate Activism Requires More Than Just Sustainability Statements From Brands The calls must be real and action-oriented. Voice Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? Because, honestly, a lot of these issues fall on the shoulders of big brands.