Deb Morrison Professor of Advertising, University of Oregon @debkmorrisonDeb Morrison is the Carolyn Chambers distinguished professor of advertising and directs the advertising program at the University of Oregon. Her work as a developer of creative talent spans time at the Universities of Texas and Oregon, focusing on the creative process, hybrid approaches to strategy and design and brand responsibility. She is also a member of our Adweek Academic Council. Voice 5 Ways to Build Greener Campaigns Using Environmental Science If you’re enjoying the pandemic, you’ll love the impending climate emergency that increases the likelihood of tragic and unbelievable events happening in the coming years. Voice Climate Activism Requires More Than Just Sustainability Statements From Brands The calls must be real and action-oriented. Voice Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? Because, honestly, a lot of these issues fall on the shoulders of big brands.