With the Imperative of Climate Change, Creative Education Must Evolve

The ad industry needs to reckon with its role in destructive consumerism

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely naïve, sadly irresponsible in hindsight.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!