With the Imperative of Climate Change, Creative Education Must Evolve

The ad industry needs to reckon with its role in destructive consumerism

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Advertising education was once perversely simple. Developing talent meant wrangling students to good print ideas, maybe a storyboard, then tissues, feedback, more feedback, comps, printing, foamcore. The goal was: How can we make work that sells while looking clever at the same time? Sublimely naïve, sadly irresponsible in hindsight.