Climate Activism Requires More Than Just Sustainability Statements From Brands

The calls must be real and action-oriented

Hand watering a city skyline with trees growing out of it
Sometimes sustainability as a construct provides cover to not be courageous about the climate crisis. Getty Images

This summer I kayaked an Alaskan lake where, just a few years ago, a glacier covered the landscape. Alaska, now the fastest warming state in the country, shows the dramatic ravages of a warming planet. The experience, both breathtaking and heartbreaking, became my climate story.

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@debkmorrison Deb Morrison is the Carolyn Chambers distinguished professor of advertising and directs the advertising program at the University of Oregon. She is also a member of our Adweek Academic Council.
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