5 Ways Marketers Can Start Including the Often Forgotten Latino Population in Strategies

Though they make up a large sect of the U.S., they're frequently ignored by advertisers

I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I’m in the process of setting up a new home, buying a car and equipping my life. Yet I feel as if no brands have identified me as a consumer eager to spend. This has given me a very clear picture of how poorly brands are communicating with the Latino population living in America.