5 Ways Brands Can Deliver on the Promise of Return on Experience

Unique activations and events drive buzz around what a company is working on

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For a long time, the way that our industry measures the value of pop-ups, activations and events has needed an update. Brands aren’t satisfied with seeing a long line of attendees wrapped around the block. Spoiled by the benefits of calculating online ROI, they want proven value for physical experiences, too.