5 Tips for Integrating Audio Into a Marketing Strategy

Sound is an integral part of an experience that is often overlooked by brands

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive strategy for navigating the flourishing mediums that rely on sound, music and voice. If your brand is not present in these new gardens of growth, then it runs the risk of falling behind companies that have put thought and effort into audio branding. Here are a few tips for creating an audio strategy that provides a substrate for your brand to grow there.