Brand Marketing

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

By Robert Klara

April 4, 2016

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

By Arielle Gross Samuels

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}