Brand Marketing

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

By Robert Klara

April 4, 2016

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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