Brand Marketing 5 Reasons Marketers Have Largely Overlooked Generation X They're at the peak of their careers, but many brands have forgotten them By Robert Klara April 4, 2016 Robert Klara @UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. Recommended articles