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A group of five Omnicom agencies prevailed in the review for the Blue Cross and Blue Shield of Florida business currently handled by Draftfcb, Chicago. The IPG agency was a finalist in a search that began in March.
The Omnicom holding company agencies that have been selected are BBDO in Atlanta for brand advertising; TPG, digital and direct; Zimmerman, retail advertising, media planning, and buying; Alma, Hispanic advertising; and Footsteps, African-American advertising.
Mark S. Lee, vp, brand development and marketing communications at Blue Cross and Blue Shield of Florida, joined the Jacksonville, Fla.-based
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