5 Lessons for Marketers From Patagonia Founder’s New Book

Adweek spoke with Vincent Stanley, co-author alongside Patagonia's Yvon Chouinard

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After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century.

The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years hit shelves last month.

The book is part follow-up to the 2012 text The Responsible Company, part critique of the profit-driven business model and part storytelling venture—highlighting the wins and losses that have defined Patagonia’s legacy as a company.



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