5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

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South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for innovative, immersive marketing that gives consumers a unique experience while potentially endearing brands to them—at least that's what the brands hope. 

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