Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for innovative, immersive marketing that gives consumers a unique experience while potentially endearing brands to them—at least that's what the brands hope.
While attending SXSW Interactive this year, Adweek's video team got a look at several brand activations including from American Greetings, Anheuser-Busch, Mashable, Warner Bros.'