5 Contend for Miller’s Promotions Business

CHICAGO Miller Brewing this week will hear presentations from five shops competing to handle promotions for its Miller Genuine Draft and Miller Lite brands, sources said.

The two incumbents, Interpublic Group’s Zipatoni in St. Louis and Omnicom Group’s Promotion Network in Dallas, are competing against WPP Group’s Wunderman, Publicis Groupe’s Frankel and independent Upshot, sources said. The nonroster shops are all in Chicago.

Agency officials declined comment or referred calls to the client. A Miller representative said only that a decision is expected in January. The rep would not confirm the list of contenders.

Miller spent about $200 million advertising the two brands in 2003, according to Nielsen Monitor-Plus. Promotional spending could not be determined.

The agency is also reviewing its events marketing chores, now handled by Omnicom’s GMR Marketing in Milwaukee.