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SAN DIEGO Yahoo! evp of global sales Gregory Coleman said digital marketers are still not getting through to the youth market, while TBWA\Chiat\Day ecd Rob Schwartz outlined three ways planning can come to the creative department’s rescue.
The execs shared their insights at the American Association of Advertising Agencies’ Account Planning Conference here this morning.
“To corral them to a commercial message is difficult,” Coleman said of teens. “They will swear they will not look at any advertising online.
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