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BOSTON Volkswagen said it has named MDC Partners’ Crispin Porter + Bogusky to handle its creative chores in the U.S. and Canada.
Havas’ Arnold in Boston had fashioned VW campaigns for the past 10 years.
There was no review.
The client spent $345 million on U.S. ads last year and $175 million through the first seven months of 2005, per Nielsen Monitor-Plus.
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