4 Ways Retailers Can Use Location Intelligence This Holiday Season

Holiday marketing strategies need to go above and beyond or miss out on opportunities

Black Friday offers an opportunity for marketers to use location targeting with consumers. Getty Images

With Black Friday and Cyber Monday just around the corner, retail marketers are busy putting the final touches on their holiday plans. With a combination of low unemployment, improving wages and high market confidence, shoppers are ready to spend.

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@CraigWaggy Craig Waggy is CEO of Skyhook.