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It’s Women’s History Month, and brands are looking for ways to honor women authentically through representation, amplification and action. For example, deodorant brand Secret covered child care costs for single moms, Hershey’s rebranded as HerSHEy’s for the month and Mattel-owned Barbie added Eleanor Roosevelt to its Inspiring Women series.
To gauge how consumers are responding to those brand initiatives, Morning Consult and Adweek conducted a poll this week on consumer buying behaviors related to Women’s History Month campaigns.
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