4 Things Brands Can Do to Make Influencer Marketing Work for Them

Look for social engagers, and meet halfway

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their time is now. Sixty percent of marketers are increasing what they spend on influencer marketing, and 22 percent said it's their top customer acquisition tool.