35 Years Ago, Adweek Led the Way in Publicizing the Gender Pay Gap in Advertising

1984 survey revealed the industry’s startling disparity

Women in advertising earned 67% of what men did in ’84, according to Adweek's survey at the time. Getty Images

“I am grossly underpaid compared to my male counterparts, but there is no way I can prove it without losing my job,” said one female advertising executive.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.