3 Ways Marketers Can Use Data More Effectively

Are these common problems tripping up your strategy?

It feels like all agencies and clients are feeling the pressure to double down on data overnight. As these organizations race toward data nirvana, they often stumble. Unfortunately, very few people talk about all the false starts, frustration and anguish that come with trying to move organizations to use more data to inform decisions. In my experience, there are three big reasons why data initiatives often lead to a dead end. I’ll give my advice for solving those common mistakes.

Click for more from this issue

This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.