3 Ways CX Is About to Drastically Change

Prepare to meet your personal digital twin

Forrester anticipates big changes in the way consumers interact with brands. Getty Images

A new report from Forrester on the future of customer experience, or CX, says significant changes are coming, including digital intermediaries between customers and brands and the use of neuroscience and anthropology to get into consumers’ heads.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.