3 Ways Brands Can Thrive in an Ever-Changing Retail Industry

A focus on data-led connections and experiences can lift in-store success

As retail continues to transform, brands need to find data-driven ways to keep up. Getty Images

Retail isn’t dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin’ Brands, simultaneously points out that the death of retail has been greatly exaggerated while letting retailers know that they must find ways to stand out to thrive.

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@abhart Alan Hart runs a strategic consultancy housed within creative agency McKinney. He is also the creator and host of “Marketing Today with Alan Hart,” a podcast presenting his interviews with top marketing professionals and business leaders.