3 Ways Brands Can Thrive in an Ever-Changing Retail Industry

A focus on data-led connections and experiences can lift in-store success

Retail isn’t dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin’ Brands, simultaneously points out that the death of retail has been greatly exaggerated while letting retailers know that they must find ways to stand out to thrive.