3 Reasons Cryptocurrency Isn't Worth Your Time

Don't make your company vulnerable with this volatile 'it' category

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Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. Partnering with the next “it” product is an extremely effective and pragmatic marketing strategy. Brands can generate excitement amongst existing customers while simultaneously extending awareness of their brand to the partner’s customers. Some common “it” partner categories over which brands compete include blockbuster movie releases, the latest electronic devices and hot new social media players.