Matt Kates

Matt Kates Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Matt Kates is CMO at PrizeLogic.

3 Brands That Successfully Used Trade Ins as a Marketing Incentive

Perhaps a competitor’s product can help sell yours, too.

4 Different Ways Brands Can Utilize Connected Packaging

They’re the best way to spice up old-school styles.

3 Ways Brands Can Solidify a Brand Message Using Free and Publicly Available Assets

Not every aspect of strategies has to break the bank.

How Evoking Creativity From Children Can Lead to the Next Big Idea

How evoking creativity from kids can lead to the next big idea.

How to Use Tech to Foster Short-Term Loyalty With Target Audiences

The solution for commitment-phobic marketers.

3 Reasons Cryptocurrency Isn’t Worth Your Time

While they're appealing for their popularity, the fluctuation and chance of negative PR make digital currency a risky move.