3 Misconceptions to Abandon While Implementing Brand Innovation

It might be time to rethink your previous strategy

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How do you choose the brands you let into your life? The car you drive, the clothes you wear, the phone you rely on, the way you power your home: You have seemingly unlimited choices. So how do you decide which brands deserve your advocacy, your love and your wallet?

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This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.

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