Baiju Shah

Baiju Shah

Chief Strategy Officer, Accenture Interactive
Baiju Shah is chief strategy officer for Accenture Interactive, co-lead of Fjord and a member of the Adweek Advisory Board.

How These Brands Used Design to Create Brand Relevance

The first part of a 3-part series that will look at how brands can use design to create lasting relevance.

3 Misconceptions to Abandon While Implementing Brand Innovation

It might be time to rethink your previous strategy.

Why It Might Be Time to Rethink Who Your Competitors Are

Perceptual competitors are those competing to shape experiences that set new expectations across sectors.