Baiju Shah is chief strategy officer for Accenture Interactive.
How These Brands Used Design to Create Brand Relevance
The first part of a 3-part series that will look at how brands can use design to create lasting relevance.
3 Misconceptions to Abandon While Implementing Brand Innovation
It might be time to rethink your previous strategy.
Why It Might Be Time to Rethink Who Your Competitors Are
Perceptual competitors are those competing to shape experiences that set new expectations across sectors.