Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now get their brand story out there with less marketing spend.
Leesa Eichberger, head of brand marketing at Farmers Group, calls this phenomenon a “democratization in media.” So what can brands do to stand out? During a series of talks at Brandweek, Eichberger shared three lessons every marketer should apply to their brand strategy before it’s too late.
Know your audience
One thing an ad strategy should never do: target the wrong people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in