3 Chief Marketers on the Skills Needed to Lead Through Crisis

Why empathy and positive thinking can make a huge impact

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The past six months have brought challenges and changes that even the savviest of marketers couldn’t have foreseen and prepared for. Leadership at the top of the marketing department has proved to be more essential than ever, as people not only steer an organization’s marketing, but also their respective teams through times of turmoil and crisis.

At this year’s Brandweek, three top marketers—Kellyn Smith Kenny, former CMO at Hilton, Marcel Marcondes, the U.S. CMO at Anheuser-Busch,

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