24 Hours in Advertising: Wednesday, April 15, 2015

Nike campaign motivates women, and Hyundai sends a message to space

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Using 3-D ads to captivate on mobile

Brands are trying to capture the consumer's attention on mobile by testing out 3-D ads. Jameson and Ford are among those trying the new trend out. (Adweek)

Sylvester Stallone delivers bread like a boss

In his latest role Sylvester Stallone shows off his typical tough routine, but does so while delivering bread for Britain's Warburtons bakery. (Adweek)

Hyundai sends a heartwarming message up to space

A girl gets a hand from Hyundai to send a special message to her dad, an astronaut, while he is away in space. (Adweek)

Nike continues to reach out to women in new campaign 

Nike continues to cater to women with a new campaign that takes you inside different women's minds as they work out at the gym, in yoga classes and even in a half marathon. (Adweek)

Girls star gets real about abortion in this PSA

Jemima Kirke, a star from the HBO show Girls, gets real in this PSA for the Center for Reproductive Rights, sharing her story about her own abortion. (Adweek)

Coke brings names back to its bottles

The "Share a Coke" campaign from last year will return this month. The campaign this year will feature Coca-Cola bottles with more than 1,000 names. (Adweek)


Around the Web:

GE plans a TV series with National Geographic

General Electric is working on its very own six-part documentary series, produced by Brian Grazer and Ron Howard. It will focus on science and technology. (The New York Times)

AOL debuts "One" platform

AOL launched "One by AOL," a new ad platform designed to pull all of the company's programmatic offerings into one place. (The Wall Street Journal)

Girl Scouts take over mobile and Twitter

The Girl Scouts of the USA made a big push to get more Thin Mints lovers to download the Cookie Finder app using Twitter app install ads and its keyword targeting capabilities. (Ad Exchanger)

FDA says Kind bars aren't healthy

A new report from the Food and Drug Administration states the supposedly healthy Kind snack bars are not actually healthy enough to be labeled as a "healthy" snack. (Fortune)

Avon thinks about selling U.S. business

Cosmetics company Avon announced it's looking into selling its North America business at some point in the future. (Reuters)


Industry Shake-Ups: 

Jimmy Dean selects an agency

Jimmy Dean shifted its creative business to Ogilvy & Mather in Chicago. The new agency succeeds TBWA\Chiat\Day out in Playa del Rey, Calif. (Agency Spy)

Empire State Development looks for agencies

Empire State Development is searching for agencies to help promote New York. It spends between $50 million to $75 million on its marketing program each year. (Adweek)

Fallon takes on Big Ten responsibilities

Fallon was just named the new lead agency for the Big Ten Network. (Agency Spy)