24 Hours in Advertising: Tuesday, March 31, 2015

David Beckham spoofs his H&M ad, and Groupon talks Banana Bunker

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Neil Patrick Harris returns for Heineken Light

In a new spot for Heineken Light, Neil Patrick Harris skeptically introduces the brand's new money-back guarantee. (Adweek)

Gigi Hadid on building your own brand

The 19-year-old supermodel and Instagram sensation Gigi Hadid shared some personal branding tips for social media with Adweek. (Adweek)

How brands can connect with millennials 

As digital natives, millennials spend a lot of time on different devices, including smartphones and tablets, and want brands to interact with them directly. (Adweek)

American Greetings campaign encourages you to thank others

ThankList, a new multimedia campaign from American Greetings, includes five short films directed by Oscar winner Barbara Kopple. (Adweek)

Jay-Z launches music streaming service Tidal

Jay-Z relaunched the music streaming platform Tidal on Monday, which currently has 25 million music tracks and more than 75,000 music videos. (Adweek)

Ava the robot moves from Tinder to LinkedIn

Ava, from the upcoming film Ex Machina, already fooled South by Southwest Tinder users. Now she's operating under the name Amy and is scheduling a meeting for LinkedIn users. (Adweek)

David Beckham makes fun of his H&M underwear ad

With some help from the new Late Late Show host James Cordon, David Beckham made fun of his rather revealing underwear ads for H&M. (Adweek)

Inside Groupon's Banana Bunker strategy

Groupon's head of global communication shared the strategy behind responding to every sexually suggestive Facebook comment about a protective fruit case called the Banana Bunker. (Adweek)


Around the Web:

Ford Motor brings back the Lincoln Continental

At this year's New York International Auto Show, Ford Motors will launch a new version of its Lincoln Continental, but expects most of the new cars to be sold in China. (The New York Times)

A look at Grey's millennial workspace

Grey created its own "Base Camp" where millennial assistant account executives sit together. It's also a program designed to train new talent and help them build relationships. (Digiday)

TV shows for babies 

BabyFirstTV wants to target viewers as young as 6 months old with animated programming, which reaches over 50 million homes in the U.S. (The Wall Street Journal)

Dunkin' Donuts wants 100 percent cage-free eggs

Dunkin' Donuts announced 10 percent of the eggs used for breakfast items will be cage-free by the end of 2016. The brand is also exploring the idea of only using cage-free eggs in the future. (Fortune)

Mountain Dew revives 'Do the DEW' campaign

The "Do the DEW" campaign has returned for Mountain Dew's very first global creative campaign. (PR Newswire)


Industry Shake-Ups: 

Two executive creative directors leave CP+B London 

Executive Creative Director duo Matt Gooden and Ben Walker have left CP+B London. (Agency Spy)

Wells Fargo prepares to shift some business

Omnicom Group's OMD and Organic will likely take on some new digital and media business from Interpublic Group for Wells Fargo. (Adweek)