24 Hours in Advertising: Tuesday, March 31, 2015

David Beckham spoofs his H&M ad, and Groupon talks Banana Bunker

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Neil Patrick Harris returns for Heineken Light
In a new spot for Heineken Light, Neil Patrick Harris skeptically introduces the brand's new money-back guarantee. (Adweek)

Gigi Hadid on building your own brand
The 19-year-old supermodel and Instagram sensation Gigi Hadid shared some personal branding tips for social media with Adweek. (Adweek)

How brands can connect with millennials 
As digital natives, millennials spend a lot of time on different devices, including smartphones and tablets, and want brands to interact with them directly. (Adweek)

American Greetings campaign encourages you to thank others
ThankList, a new multimedia campaign from American Greetings, includes five short films directed by Oscar winner Barbara Kopple. (Adweek)

Jay-Z launches music streaming service Tidal
Jay-Z relaunched the music streaming platform Tidal on Monday, which currently has 25 million music tracks and more than 75,000...

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