Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Michael Jordan returns to Gatorade ads
Gatorade is celebrating its 50th anniversary by relaunching the "Be Like Mike" campaign. And the latest spots finally mark the return of Michael Jordan. (Adweek)
The best in brand April Fools' Day pranks
Take a look at this list of all the best, most creative April Fools' Day pranks from brands, including a perfume for dogs from 3MillionDogs and robot pizza delivery from Domino's. (Adweek)
Goodwill opens hip boutiques for shoppers
A handful of Goodwill stores across the country have evolved into boutiques, selling second-hand, designer labels in trendy storefronts filled with antique furniture. (Adweek)
KPMG ad smashes glass ceiling
The accounting firm KPMG debuted its first ad in a decade featuring golf stars Stacy Lewis and Phil Mickelson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in