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For the 2015 Women's World Cup, Fox netted roughly $40 million in ad sales, compared to ESPN's roughly $8 million for the 2011 World Cup. Plus, the Partnership for Drug-Free Kids created a new campaign for teenagers in a language they understand: emoji.
New on Adweek:
Good news with new Facebook ad pricing
Facebook changed its cost-per-click price model, which some experts say may lead to advertisers putting more thought and time into the creative for Facebook ad units.
Anti-drug campaign talks to kids through emoji
The Partnership for Drug-Free Kids created this anti-drug campaign with high school teens in mind.
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