24 Hours in Advertising: Friday, July 10, 2015

Fox scores big from World Cup, and Q2's most effective TV ads

For the 2015 Women's World Cup, Fox netted roughly $40 million in ad sales, compared to ESPN's roughly $8 million for the 2011 World Cup. Plus, the Partnership for Drug-Free Kids created a new campaign for teenagers in a language they understand: emoji.  

New on Adweek:

Good news with new Facebook ad pricing

Facebook changed its cost-per-click price model, which some experts say may lead to advertisers putting more thought and time into the creative for Facebook ad units. 

Anti-drug campaign talks to kids through emoji

The Partnership for Drug-Free Kids created this anti-drug campaign with high school teens in mind. You need to be able to read emoji to figure out the meaning behind the ads.  

New Girl's Hannah Simone Periscopes a peep show

Hannah Simone used Periscope on Thursday to put on a tasteful peep show, directed by Floria Sigismondi, for liquor brand St-Germain.

Women's World Cup earns Fox $40 million

Fox scored big with the Women's World Cup, netting roughly $40 million in ad sales, which is more than five times more what ESPN earned in 2011.

Q2's most effective ads

Ace Metrix released its quarterly Ads of the Quarter study, naming Google's "Questions" ad one of the most effective ads. Other brands that came out on top include Purina, Discover Card and E*Trade. 

Around the Web:

P&G parts with more brands

Procter & Gamble announced it will combine 43 of its beauty brands in a $13 billion deal with Coty, but will still hold onto a handful of those brands. (The Wall Street Journal) 

Pepsi sees profits increase

Even amid concerns that more people are turning to healthier eating options, PepsiCo reported sales of $16 billion, with earnings up about $2 billion for the quarter. (CNN Money) 

What SoundCloud needs to do to succeed

Bloomberg takes an in depth look at SoundCloud and what it needs to do in order to succeed and take on big streaming services like Spotify and Apple Music. (Bloomberg) 

Lionsgate gets creative at Comic-Con

Lionsgate took a different approach at Comic-Con this year to promote the next Hunger Games film. The studio had Conan O'Brien as the M.C. and opened up the panel with a parade of kettle drummers. (The New York Times) 

Industry Shake-ups: 

Saatchi finally fills global strategy role

After a five-year vacancy, Saatchi & Saatchi finally filled its head of global strategy role, selecting David Hackworthy for the position. (Adweek) 

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