21st Century, Sedgwick to Part Ways

LOS ANGELES Interpublic Group’s Sedgwick Rd. is parting with the estimated $30 million 21st Century Insurance business after completing just one campaign, according to sources.

“Irreconcilable creative differences” arose between the client and agency, according to one source.

21st Century’s chief marketing officer, Rob Klapper, is departing at the end of the week, per sources, though it is unclear if his impending exit factored into the client-agency split.

Klapper, who declined comment for this story, joined the Woodland Hills, Calif.-based insurance company from Charles Schwab 15 months ago. He is moving to Prosper, a micro-lending startup in San Francisco founded by E-Loan’s Chris Larsen, sources said.

Other 21st Century officials, as well as executives at Sedgwick, either declined comment or could not be reached.

Sedgwick’s campaign showed actors portraying 21st Century employees whose experiences led them to develop product offerings such as free towing and lower rates. “Drivers just like you” was the tagline.

Sedgwick’s turn with the company came after a review following the resignation of The Richards Group [Adweek Online, June 7]. The Dallas-based independent had worked with the client for a matter of weeks and produced no campaigns for 21st Century.

Prior to Richards, the account was handled by IPG’s Dailey & Associates in West Hollywood, Calif.

Woodland Hills, Calif.-based 21st Century spent slightly less than $30 million in measured media in the first three quarters of 2006 and $25 million last year, according to Nielsen Monitor-Plus.

Dentsu’s DCA handles media chores.