2024 Priority List: A New Partnership for the CMO and CEO

Marketers must overcome three obstacles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has dominated our conversations reflecting on 2023: resilience.

A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they navigate macroeconomic troubles, inflation, geopolitical crises, shrunken ad budgets and technological disruptions like generative AI.

But another, more surprising word has featured prominently in conversations about the year ahead: growth-minded.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in