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Marketers must overcome three obstacles

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At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they’ll take away into the next. One word has dominated our conversations reflecting on 2023: resilience.

A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they navigate macroeconomic troubles, inflation, geopolitical crises, shrunken ad budgets and technological disruptions like generative AI.

But another, more surprising word has featured prominently in conversations about the year ahead: growth-minded.

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