Brands Display Their Power as Sales From Licensing Deals Grow
Products are finding new ways to show up in culture.
What an Intangible Economy Means for Marketers
The increasing importance of positioning brand as an asset.
The Rising Value of Brand Valuation
Companies aim to connect consumer psychology with the one thing everyone understands: money.
How an Unboxing Video Gave Volvo’s Brand Story New Meaning
The six-minute ad produced by AKQA offers powerful lessons for marketers.
A CFO Went to Cannes
Mastercard's Raja Rajamannar said bringing his chief financial officer to the ad festival was like 'taking the priest to Las Vegas.'
What Creativity in B-to-B Marketing Looks Like Today
It’s about being an entrepreneur and problem-solver as well as an artist.
How Companies Can Turn Consumers Into Loyal Fans
As brands become more entwined with personal identity, new research suggests a strategy.
How CMOs Can Overcome Their Internal Marketing Problem
Savvy storytelling aimed at a very specific audience.
Screenvision to Pitch Advertisers on Granular Data and Success With Streamers
The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.
7 Myths About Creator Marketing
Why we believe them and why we’re wrong.
5 Charts Showing Not All Hope Is Lost on Climate Change
From eco-friendly sales to corporate action, there are several promising signs.
Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
AI’s Impact on Marketing May Be Getting Easier to Quantify
A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.
How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation
A case study in embracing the best of both brand and performance marketing.
CMOs Can’t Defend What They Can’t Define
New data suggests the struggle to prove ROI persists.