Big-picture thinking and actionable advice on the most pressing topics facing marketing leaders today.

Alt Image Text

Brands Display Their Power as Sales From Licensing Deals Grow

Products are finding new ways to show up in culture.

Alt Image Text

What an Intangible Economy Means for Marketers

The increasing importance of positioning brand as an asset.

Alt Image Text

The Rising Value of Brand Valuation

Companies aim to connect consumer psychology with the one thing everyone understands: money.

Alt Image Text

How an Unboxing Video Gave Volvo’s Brand Story New Meaning

The six-minute ad produced by AKQA offers powerful lessons for marketers.

Alt Image Text

A CFO Went to Cannes

Mastercard's Raja Rajamannar said bringing his chief financial officer to the ad festival was like 'taking the priest to Las Vegas.'

Alt Image Text

What Creativity in B-to-B Marketing Looks Like Today

It’s about being an entrepreneur and problem-solver as well as an artist.

Alt Image Text

How Companies Can Turn Consumers Into Loyal Fans

As brands become more entwined with personal identity, new research suggests a strategy.

Alt Image Text

How CMOs Can Overcome Their Internal Marketing Problem

Savvy storytelling aimed at a very specific audience.

Alt Image Text

Screenvision to Pitch Advertisers on Granular Data and Success With Streamers

The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.

Alt Image Text

7 Myths About Creator Marketing

Why we believe them and why we’re wrong.

Alt Image Text

5 Charts Showing Not All Hope Is Lost on Climate Change

From eco-friendly sales to corporate action, there are several promising signs.

Alt Image Text

Why B-to-B Companies Are Investing More in Brand Marketing

Experts explain three factors propelling the trend.

Alt Image Text

AI’s Impact on Marketing May Be Getting Easier to Quantify

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers.

Alt Image Text

How MilkPEP and Gale Rebranded ‘Got Milk?’ for a New Generation

A case study in embracing the best of both brand and performance marketing.

Alt Image Text

CMOs Can’t Defend What They Can’t Define

New data suggests the struggle to prove ROI persists.