Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The appetite for content in a sprawling digital world is boundless, and brands that fall back on yawn-inducingly safe messages quickly find themselves getting lapped by savvier competitors. Here’s a look at the branded content innovators who earned spots on the 2021 Creative 100 by setting the bar for quality and inventiveness:
Social media director, McDonald’s
Professional journey: Huin says his career has been shaped by “a mix of chance and conviction.” Born in a tiny village in northern France, he studied literature and philosophy before attending business school to learn the “underestimated” art form of advertising.